Website Design

At JPG Designs, we partnered with International Paving Co., a paving contractor based in West Warwick, Rhode Island, to completely transform their outdated website into a modern, SEO-optimized, user-friendly platform. Our goal was to create an engaging online presence that would not only showcase their services but also help drive traffic and improve search engine rankings.

How JPG Designs Helped International Paving Co.

Website Design & Development

We started by working closely with International Paving Co. to understand their brand, services, and target audience. From there, we:

• Developed a Custom, Responsive Design: Our team designed a clean, professional, and responsive website that works seamlessly across all devices—mobile, tablet, and desktop. This ensures that potential customers can easily access the site and find the information they need, whether they’re at home or on the go.

• User-Friendly Navigation: We streamlined the website’s navigation, making it simple for visitors to explore their services such as residential and commercial paving, asphalt maintenance, and sealcoating. Clear call-to-actions (CTAs) were added to guide users towards taking action, whether it’s requesting a quote or learning more about the company.

• Service Pages: We created dedicated pages for each of International Paving Co.’s core services, ensuring each page was structured with keywords relevant to the industry and specific services they offer in Rhode Island. This detailed breakdown improved the website’s ability to rank for a variety of paving-related search terms.

SEO-Friendly Content

One of the biggest issues with their previous website was a lack of SEO-friendly content. We:

• Researched and Implemented Targeted Keywords: By conducting thorough research, we identified high-traffic, low-competition keywords that aligned with International Paving Co.’s services and geographic location. We optimized the website for terms like “paving contractor in West Warwick, RI,” “asphalt paving Rhode Island,” and “residential paving West Warwick,” ensuring that the company appeared in search results for their most relevant services.

• On-Page SEO Best Practices: We integrated on-page SEO elements such as optimized meta tags, alt text for images, header tags, and internal linking structures. This ensured that the website not only looked great but also adhered to the latest SEO standards.

• Content Optimization: We revamped the existing content to ensure it was informative, engaging, and keyword-optimized. Each service page was rewritten with the user in mind, highlighting the benefits of working with International Paving Co. and how they stand out as a top paving contractor in Rhode Island.

Performance and Functionality

To ensure the best user experience and optimal site performance, we focused on the following:

• Fast Load Times: We improved the site’s speed, ensuring pages load quickly, which is crucial for user retention and search engine rankings. Slow websites often lead to higher bounce rates, which can negatively impact SEO, so we made sure that International Paving Co.’s site performed efficiently on all devices.

• Enhanced Security: We implemented necessary security measures, including SSL certificates, to ensure a safe browsing experience for visitors. This not only protects the users but also boosts the site’s ranking, as Google prioritizes secure websites.

• Ongoing Website Support and Updates: After the launch, we continued to provide support with regular updates, performance checks, and ongoing SEO efforts. Our commitment to keeping the website updated ensures it stays competitive in search engine rankings.

Results & Impact

Thanks to the comprehensive redesign and strategic SEO approach, International Paving Co. saw measurable improvements in their online presence, including:

• Increased Traffic: Within the first few months, they experienced a significant boost in website traffic from organic search, driven by the keyword optimization and SEO-friendly design.

• Better Engagement: Visitors now spend more time on the site, exploring services, reading about the company, and requesting quotes directly through the website.

• Higher Conversion Rates: With a more user-friendly interface and clear CTAs, International Paving Co. has seen an increase in online inquiries and requests for estimates.

At JPG Designs, we are dedicated to helping companies like International Paving Co. not only create visually appealing websites but also ensure they’re optimized for search engines, driving growth and results. If you’re looking for a RI web design company to elevate your online presence, get in touch with us today! Let us help you build a website that attracts and converts your target audience, just like we did for International Paving Co.